© Headshots Matter Inc.

Everyone who works for an organization, runs their own business (large or small) or has a professional/public profile - is definitely on LinkedIn. That said, almost everyone in your city needs a great headshot for their LinkedIn profile.

In order to take full advantage of this free, dynamic and constantly growing platform, it’s helpful to follow a few simple steps and helpful guidelines.

“LinkedIn is by far the best networking platform for lead generation and new business opportunities for headshot photographers!”

1. Your Profile Portrait and Banner Image - It’s likely without saying, but your profile portrait should be a great example of the headshot photography that you love to shoot. It can be a little more irreverent, more artistic, or it could even be presented in BW.

Your horizontal banner is also an excellent piece of social marketing real-estate. You can use it to display your work, your studio logo or even a photograph of you at work (or all three). The creative use of both, your profile photo and banner image, will help clients better understand your professional brand story.

2. Your Headline Statement - Let your followers know that you’re more than just a photographer. Use descriptors that help tell your story. Consider something like: “Passionate Professional Photographer, Specializing in Headshots for Actors, Corporate, and LinkedIn Profiles." Also, consider including the city where you’re located. All of this will help your clients and potential clients understand not only who you are, but what you enjoy shooting and where you are located.

3. Your Summary - Your summary is where you can use a paragraph or two, to expand on your professional story and creative offering. Keep your language fun, authentic and from the heart. Also, try use headshot-centric language which will not only help your summary communicate, but also be found when clients are using LinkedIn to search for a headshot photographer in a specific city.

“The potential for new headshot business is endless!”

4. Your Connections - LinkedIn is much like other social media platforms, where more is more - but it depends entirely on what or who the more is. As a headshot or corporate photographer, we highly recommend more connections with clients and/or potential clients, as opposed to other photographers. As nice as it might be to have many other photographers in your LinkedIn network, we feel its better to increase your network with connections that will lead to new business as opposed to creative camaraderie.

You can’t rush increasing your connections but it’s important to work at growing them every week. You should connect with anyone you already do business with and be courageous to connect with new potential clients with a friendly note that includes who you are and why you’re connecting. Linkedin will even allow you to add a link to your website at the bottom of the connection request note.

5. Your Interactions and Engagement - LinkedIn’s algorithms love interactions and engagement, it’s also an excellent way to be more visible on your client’s social radar. Don’t just like a post - feel free to comment on it and/or share the post. And if someone makes a LinkedIn post that includes a tag of you, be sure to either share it, comment on it and/or thank the person who’s tagged you, with a comment. At the end of the day, be active on LinkedIn!

“The more engagement you participate in, the more engagement you’ll have!”

Please note, theses are only suggestions and everyone has their own way of marketing themselves on social. That said, here’s a few studios who are taking advantage of LinkedIn’s platform while using some of these methods, including our corporate studio in Canada.

www.linkedin.com/in/briangayleyphotography www.linkedin.com/in/ivanweiss-london
www.linkedin.com/in/dwaynebrownstudio
www.linkedin.com/in/ctheadshots
www.linkedin.com/in/gordonclarkphotography

I’d love to chat and brainstorm ideas anytime - via email, phone or direct message on LinkedIn.

Dwayne Brown
Headshots Matter Inc.

+1 (613) 290-5737
dwayne@headshotsmatter.com