The Power of Shyness

By: Seema Miah, Aberdeen, Scotland / Associate Member of Headshots Matter


Let's talk about the power of 'shyness.'

A chat with another photographer recently brought up some old feelings about how I perceive myself. They said they sensed a 'shyness' in my work, and I became rather defensive, saying that I'm not shy. Perhaps it's that I'm quite self-deprecating. I'm not too show-off-y. I prefer to listen more than speak.

And then I realised: that is probably most people's definition of shyness. 

When I was younger, I hated it when people said that I was shy or quiet, as it seemed to suggest that it was a negative trait. And it's true that because I was so unsure of myself in those days, that quietness held me back. Mind you, growing up as a British-Bangladeshi kid in 1980s Aberdeen, Scotland, probably made me feel even more unsure of myself, but that's a story for another day!

However, one of the benefits of being older is self-acceptance and the insight we have about ourselves. What we used to see as a weakness in our childhood, we can now view it as a strength. I now know that rather than being 'shy,' I am an introvert, and I understand that this is an asset. 

In very basic terms, Introverts are people who generally get energised by being alone, whereas extroverts get their energy from interacting with others. Thanks to the success of books like Susan Cain's Quiet, many of us know that our quietness is a good thing!


© Seema Mia / Aberdeen, Scotland


Here are some of my reasons:

As an introvert, I know how hard it can be for our clients to 'show up' and put ourselves out there.
That understanding means we can quickly praise, encourage and build rapport with our clients. I am grateful a client still comes along for that branding shoot or headshot session, which they've been putting off for ages because they are self-conscious and hate seeing themselves in their photos. I've been there, I get it, and I can handle their concerns sensitively and with kindness.

It's always a great ego boost when that same client talks about how much they enjoyed it and how much they love the photos!

Introverts can be incredibly brave and put themselves out there in ways that might surprise even those closest to them.
I remember my brother's shocked reaction many moons ago, when I told him that I was going to move abroad on my own to work in an international school in Thailand.  I have now been a school teacher for nearly 20 years,  and I established my own photography business. Many of my extroverted friends have said they couldn't do one or any of those three things because it's too intimidating. So, our quietness can often belie our steely determination to do something out of the ordinary.

My introversion means I am hyper-aware of how a client might be feeling.
I once worked with a client who seemed uncertain about something. I stopped the shoot, and he asked for a different type of look than the poses I was asking him to create. We eventually figured out what he was looking for and continued with the shoot. He was pleased that he could voice his concerns about his portraits with me because I created a sense of safety and trust with him.

We're really good at listening and taking in what the client is saying.
That is an obvious but often underrated skill in portrait photography. One of my clients praised my 'highly communicative approach, from booking through to delivering the photos.' Not only that, but she said that 'The photos themselves are perfect—they exceeded my expectations.' I don't think any of that would have happened without really working on what my client was looking for. 

Perhaps all photographers do that in their own way, but it's easy to take that level of care for granted.

Our attention to detail is second to none!
Introverted people tend to notice if the slightest little detail is 'off' in our composition. We will often spend an inordinate amount of time working on it, either before or during the shoot, making sure it is how we and our clients want it to be. 

We also have rich inner lives and vivid imaginations, which means we can view our clients in a different way than they might be used to being seen! I always have a million ideas for what I would like to do in my portrait photography, and I love making those ideas come to life with my clients and in my self-portraits. 

I do think it's time we started to see this trait—whether we call it shyness, quietness, or introversion—as a strength!

Seema Miah


……………………………..
Connect and view Seema’s work:
seemamiah.com
Instagram
LinkedIn

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Mastering Networking for Career and Business Growth: Strategies for Newcomers and Experienced Professionals

By: Dwayne Brown / Founder and Community Curator of Headshots Matter


Whether you're just stepping into the world of networking or a seasoned professional aiming to refresh your connections, networking remains crucial to career and business growth. It's more than simply exchanging business cards or adding new connections online—it's about building relationships that open doors. It's not just about who you know; it's about ensuring the right people recognize your talents, understand your potential, and remember you when opportunities arise. Every connection can be a stepping stone to new projects, collaborations, or career advancements when appropriately nurtured. Networking bridges where you are and where you aspire to be.


seoplus+ / Networking Matters


Here are some essential strategies for both newcomers and experienced professionals to help you build meaningful, lasting connections:

1. Seek Insight, Not Employment.

When reaching out to new contacts, it’s best not to directly ask for a job. Instead, seek their insights and advice. People are more likely to engage with you when they feel respected for their expertise. This approach opens the door to deeper conversations, positioning you as someone interested in growth rather than just immediate opportunities.

2. Show What You Can Deliver

Networking is about more than just making contacts—it’s about ensuring people know what you can do. For experienced professionals, it’s crucial to keep your network informed about your skills and successes. If you’re newer to networking, focus on building a reputation based on reliability and value. Whether through past work, case studies, or testimonials, demonstrate your expertise and trustworthiness.

3. Build Your Network Strategically

Start by mapping out your current network. Identify people you’ve worked with, studied alongside, or met through community activities. Remember, networking isn’t just about connecting with senior people—everyone in your circle has their connections and can help introduce you to new opportunities. List names and start with those who know you well, then expand to others in your wider circles.

4. Approach with Clarity and Empathy

When engaging with your network, structure your conversations for impact:

  • Set Clear Intentions: Ask for a short meeting or call and be upfront about the purpose. Being clear about your goals shows respect for their time and allows for a more productive conversation.

  • Be Transparent About Your Goals: After a quick catch-up, explain your situation. Whether you’re looking for new clients, job opportunities, or industry advice, framing it within the context of your current work makes you appear proactive and dependable.

  • Ask Empathetic Questions: Use open-ended questions like, “If you were in my position, what would you do?” This invites your contact to share their perspective without feeling pressured. Follow it up with, “Who would you suggest I connect with?” to encourage them to help expand your network.

  • Seek Permission for Follow-Up: If they suggest someone you should reach out to, ask for permission to use their name. This makes the introduction smoother and sets the stage for a more successful connection.

5. Start with Your Comfort Zone

Whether you’re new to networking or experienced, it’s helpful to start by connecting with people you feel comfortable with. These familiar faces can boost your confidence and help you refine your approach. Even if th io e conversation doesn’t result in immediate opportunities, it keeps the momentum positive.

6. Consistency is Key

Networking is a long-term investment. Once you’ve made connections, maintain them by providing updates, checking in regularly, and offering help when possible. The more consistent you are, the stronger your network will be, and the more likely it is that you’ll be top-of-mind when opportunities arise.

7. Networking for Growth in the Headshots Matter Community

At Headshots Matter, we believe in the power of connections, whether you’re just beginning to network or looking to strengthen established relationships. Community thrives on collaboration and mutual growth. Networking is not just about advancing your career—it’s about building relationships that foster personal and professional development.

Remember, networking is an ongoing process—approach it with empathy, purpose, and gratitude. Each interaction is an opportunity to grow, learn, and create new possibilities!

Cheers, Dwayne

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

How Branding Photography Helped My Interior Design Business

By: Christy Cramer, owner of Christy's Home Design

A Year in the Making: My Leap into Home Staging and Design

If you have a business that is considering branding photography, I hope my story will convince you to work with Juan Avila Photography if you are in the Monterey County area.

Hey there! I'm Christy, owner of Christy's Home Design. I worked in real estate for years, but I've always had a knack for making spaces pop. About a year and a half ago, I started exploring the world of home staging—and I was hooked.

Christy Cramer, owner of Christy's Home Design

Now, I've taken the plunge to focus on my true passion: interior design and home staging. It's been years in the making, but just a few months back, I bid farewell to real estate and dove straight into the exciting new chapter in my life.

The Creative Spark Behind Christy's Home Design

My love for design isn't new. As a kid, I was always redecorating my room. Later, my parents even trusted me to pick living room paint colors and kitchen backsplashes. (Talk about pressure!) This creative streak naturally led me to home staging and interior design.

Branding Photography: An eye for design

Starting a design business isn't just about having an eye for decor—you've got to showcase your work too. That's where Juan from Juan Avila Photography came in. His crisp, professional style was exactly what I needed for my business, particularly as I market myself locally.

We did a branding photography shoot in one of my staged homes, and wow—what a difference! Usually, I only post photos of my work, but this shoot captured both my projects and me in action. The response? People loved seeing the face behind the designs!

These photos are now the cornerstone of my marketing strategy for Christy's Home Design:

  • Website imagery

  • Social media content

  • Pamphlets for realtors and potential clients

The impact was immediate—I started getting inquiries about pricing and services. Talk about a confidence boost!

Christy's Home Design: More Than Just Staging

While home staging is a big part of what I do at Christy's Home Design, my services go beyond that. I also work directly with homeowners to reimagine their living spaces. It typically goes like this:

  1. Sit down with the client

  2. Create a mood board based on their vision

  3. Review and refine the concept

  4. Bring their dream space to life

I love hunting for unique pieces on Facebook Marketplace or in furniture stores. Sometimes, I'll even buy old furniture and give it new life with some sanding and paint. (It's like my own personal DIY show!)

What's Next for Christy's Home Design?

I'm excited to continue growing Christy's Home Design. Here's what's on the horizon:

  • More lifestyle photoshoots with Juan

  • Expanding into video content to showcase my process

  • Launching my website

  • Continuing to build my presence on Instagram and TikTok.

Whether you want to stage your home for sale or refresh your living space, Christy's Home Design is here to help.

So that's my story. The branding photography shoot has done wonders. I won't want to use anything else—especially stock photos.

At the end of the day, I hope you see that adding marketing assets to help showcase your business's story is a must.

Don't wait! Connect with Juan about your branding and photography needs. I promise you won't regret it.

Thanks, Christy!

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Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Lens Flare: Members Highlighting Members

Mike Jean-Baptiste shares a few words why he loves Venice-based Sara Ghedina’s work so much.


By: Mike Jean-Baptiste, Montreal, Canada / Associate Member of Headshots Matter


Sara Ghedina / Rebellious Luxury

When I see Sara's work, I am amazed at the energy in the pictures: rebellion, but with a firm pride behind every move. I think Sara uses pride and strength as jewelry.

She probably does fine art punk. It's CBGB but with an Italian clean modus operandi. Maybe the word is sprezzatura. I am sure that The Clash would use her services for an album cover.

Her sitters could be covered in tattoos and wear ripped jeans, but still, it feels like high society, rich. I think she captures the soul and drapes it above the clothes.

And even when the only clothes the sitter is wearing are the mask, one only sees strength.

Please do yourself a favour and get to her self-portraits; she is what she shoots!

saraghedina.com

© Sara Ghedina


For more information regarding Mike and Sara’s work, please feel free to view their websites:
montrealheadshot.com | saraghedina.com

We’d love to read your comments - please feel free to share your thoughts, below!

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Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Lens Flare: Members Highlighting Members

We asked our HSM members to highlight one of their favourite images taken by one of their fellow members and to share a few words explaining why they love the photograph. We love Chris Henry’s words explaining why he loves the work of London photographer, Chris Mann.

Thanks, Chris!


By: Chris Henry, Ashford, Kent, UK / Associate Member of Headshots Matter


Chris Mann’s photos are so visually arresting that I am equally captivated and unsettled by them. Eschewing the neat-and-tidy approach that many headshot photographers obsess over perhaps too readily, his work is raw and strongly emotive. In this photo, there is no doubt whatsoever that Isobella is looking straight at me and is challenging me to meet her gaze - this is not always easy to do with those who seem so at ease in their environment, as she does. Isobella appears completely comfortable in her appearance and, with her stoic presence, demands of me answers to the questions ‘are you as comfortable in yourself and, if not, why not?’.

I think that to provoke such a reaction is an astonishing feat, but is one that Chris’ photos seem to do as a matter of course. I strongly recommend browsing through his portfolio, but be ready to answer questions about yourself when you have.

 

© Chris mann


For more information regarding Chris Henry’s and Chris Mann’s work, please feel free to view their websites:
www.chrishenryphotography.com | www.chrismannportraits.com

We’d love to read your comments - please feel free to share your thoughts, below!

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Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Frame One

By: Sarah Vidalin, Montreal, Canada / Graduate of Concordia University

© Headshots Matter Inc. / Student Headshots


In May 2024, I graduated from Concordia University with a Bachelor of Fine Arts. Since finishing my undergrad and embarking on my early career, I have been focusing on creating and building my personal brand. What is a personal brand, you may ask? Well, it's a brand that reflects how you want others to perceive you; it's about creating visibility and projecting values. Developing a personal brand allows you to embody a distinct and intentional image that aligns with your values and the organizations you identify with. A personal brand is more than just a reputation; it is a carefully curated professional identity that positively sets you apart as you advance your career. 

Understanding the concept and significance of a personal brand can be straightforward, but crafting your professional identity presents a real challenge. Initially, I struggled to stand out when I started my job search a few months ago. However, through diligent research and collaboration with industry professionals, I eventually successfully developed my brand. I'm eager to assist other recent graduates in navigating this process. Here is my comprehensive 5-step guide designed to help you construct your personal brand:


Step 1: Define Yourself

The first step in personal branding is to clarify who you are. This involves understanding your values, skills, and character traits. When I began this process, my mentor, Dwayne Brown, advised me to answer three key questions:

  1. How would I describe myself?

  2. How would others describe me?

  3. What are my career aspirations?

Addressing the first two questions compelled me to critically assess how I perceive myself and how others perceive me. This reflection helped me identify my strengths and weaknesses, allowing me to choose which traits to highlight and integrate into my professional identity.

On the other hand, the third question required me to envision my ideal career path. For instance, I wrote that I wanted to "help curate spaces with important artworks and cultural pieces," that I "aspire to build a dynamic career that involves travel and avoids a desk job," and that I aimed to "serve as a bridge between artists and consumers." Reflecting on these aspirations clarified the professional identity I wanted to build and how I wanted to navigate my career.

I was left with a clear and tailored self-definition by documenting and reflecting on my responses to these questions. Grounded in specific attributes and career goals, this first step allowed me to lay the foundation for my personal brand. 


Step 2: Invest in a Professional Headshot 

Once you've defined yourself, the next step is to visualize that definition. Investing in a professional headshot is a highly effective way to do this. For my headshot, I worked with Dwayne Brown, who, as one of my mentors, is the founder and photographer at Headshots Matter, a global community of headshot photographers. Dwayne is dedicated to crafting professional portraits uniquely reflective of each individual's character.

So, in preparation for my shoot, Dwayne instructed me to bring a few clothing options that suited me and the audience I would be aiming to target. I have always been drawn to black garments, so I chose a black short-sleeved turtleneck knit for my shoot. This clothing selection matched my personal fashion preferences, and its sleek and timeless style enhanced the mature and smart message I wanted to convey. In addition to my clothing choice, I loosely curled my hair and applied a light everyday makeup look. My goal with my overall appearance was to look like a polished version of my usual self.

Regarding the location of my headshot, Dwayne and I chose a modern building on the University of Ottawa campus. Its sleek, industrial backdrop, featuring elements of steel, cement, and glass, complemented the contemporary aesthetic of my portrait and enhanced the narrative we aimed to convey. Upon arriving at the location and briefly discussing with Dwayne and Jennifer (his creative partner and wife), we quickly began the shoot. We started with a few test photos and determined that my natural resting facial expression was ideal for the portrait. After about 20 minutes of shooting, interspersed with a few resets, we had approximately 100 photos. Following a quick review, we narrowed it down to about 20 favourites.

The shoot concluded, and we moved to a café to review the photos on a larger laptop screen. There, we re-evaluated the selected shots. Ironically, our top choice was the very first photo we took—frame one! The candid quality of that initial photo perfectly captured my genuine essence. Despite a few stray hairs, we unanimously decided that this shot would serve as my professional headshot and become the defining image of my personal brand.


Step 3: Build a Professional Online Presence (LinkedIn) 

The significance of steps 1 and 2 lies in gathering both written and visual personal information. Once you have this data, you can move on to step 3: creating your professional online profile. LinkedIn is arguably the most effective platform to start with. However, remember that your professional brand should also be consistent across other platforms you may use, such as Instagram or X.

A LinkedIn profile comprises several key components. First, your profile picture is an opportunity to showcase your new headshot. Additionally, you can enhance your profile with a banner image. Given my interest in the arts, I chose to include a black-and-white image of one of my favourite art museums in New York. This iconic architectural space highlights my appreciation for esteemed art institutions and adds depth to my personal brand.

Below your profile photos, you'll find space for a headline. Use this to feature key terms and phrases from step one, but avoid cramming too much information here. Instead, reserve detailed descriptions for the "About" section. In this section, I opted for a three-paragraph format: the first paragraph offers an overview of who I am, the second highlights significant experiences and skills, and the third outlines my career goals and next steps. Aim for a concise summary of 100-200 words that effectively communicates your passions, skills, professional history, and future aspirations.

Lastly, consider reflecting on relevant work or volunteer experiences under the "Experience" and "Projects" sections. For instance, I included a project from 2022 where I curated an art series during my undergraduate studies, as it underscores the artistic focus of my personal brand. Additionally, the "Skills" section allows you to detail specific competencies related to your work experience, and you can also showcase any languages you speak and your proficiency levels.

You'll create a compelling and cohesive professional presence by thoughtfully crafting your LinkedIn profile with these elements. This will not only effectively reflect your personal brand but also position you favourably for opportunities aligned with your career goals.

Step 4: Network 

With your professional online presence now reflecting your personal brand, it's time to leverage LinkedIn to connect with like-minded professionals. My mentor, Dwayne, advised me to consider the question: "Who should I meet?" This means reaching out to individuals who have achieved the level of success I aspire to. Specifically, I should connect with professionals who are either Concordia alumni or based in Montreal and who hold roles or have experience in the career paths I am interested in, such as local gallery owners, art brokers, and museum curators. Networking with these individuals can open doors to job opportunities, provide industry insights, and offer valuable resources and mentorship. It enhances visibility and reputation, fosters meaningful collaborations, and supports personal growth by boosting confidence and communication skills, ultimately impacting your career development and success.

Consider directly messaging professionals who resonate with you. For example, you might phrase your request as "Could we arrange a brief meeting at your convenience?" or "I'm eager to connect with industry professionals to further my education and would appreciate the opportunity to learn about your career and experiences." You would be surprised how many already established professionals are keen to speak with recent graduates, as they were once in your shoes, too. 


Step 5: Develop Skills: Stay Learning and Stay Curious!

The final, ongoing step is to continuously develop your skill set. There's always a new certification to earn, a language to master, or experience to gain. Embrace diverse perspectives and new forms of knowledge. Stay curious and regularly question industry trends and practices. Remember, learning doesn't end with a diploma or graduation ceremony. Your personal brand is a dynamic, evolving process, and by consistently honing your talents, you'll ensure continuous improvement.


Sarah Vidalin /
LinkedIn Profile

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Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Lens Flare: Members Highlighting Members

We asked our HSM members to highlight one of their favourite images taken by one of their fellow members and to share a few words explaining why they love the photograph. We’re very grateful that Stephanie Belton quickly jumped to the challenge with her post below, highlighting the work of Quentin Houdas!

Thanks, Stephanie, for being the first!


By: Stephanie Belton, St. Albans, Hertfordshire, UK / Associate Member of Headshots Matter


Quentin’s editorial portraits really appeal to me, and I find this one particularly striking. His use of studio lighting in natural settings creates a surreal look that elevates the subject. The choice of a beautiful bush in bloom fits perfectly with the subject’s profession as an entomologist, yet it’s also unexpected, as this setting is traditionally reserved for more feminine portraits. That juxtaposition is what I love most about this image, and everything has been carefully thought through, down to the detail of the pink shirt matching the flowers. A really eye catching portrait!

 

Photograph of Philippe Grandcolas by Quentin Houdas / Paris, France


For more information regarding Stephanie and Quentin’s work, please feel free to view their websites:
www.stephaniebelton.com | quentinhoudas.fr

We’d love to read your comments - please feel free to share your thoughts, below!

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Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Old School Gratitude Matters

© Tammy Brice Creative

Amidst the AI-driven marketing landscape and the social media-centric business success, Minneapolis photographer Tammy Brice's story stands out. She champions 'old school' methods to express gratitude for her clients, a practice we discussed during a recent phone conversation. We also delved into the significance of emotional intelligence in portrait photography, a concept that not only can inspire and motivate us but also plays a crucial role in maintaining healthy and thriving studio businesses.

Part of Tammy's marketing success includes handwritten thank you cards that she mails to her clients. It's cool to see Tammy finding simple ways to do more when so many businesses are doing less!

If you'd like to learn more about Tammy's photography, please take a peek at her website: www.tammybrice.com
And please follow her on LinkedIn.

Cheers, Dwayne Brown.

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Headshot Photography in the age of AI

By: Barry Keegan, Ottawa, Canada / Fractional Chief Marketing Officer + AI specialist

Headshot Photography is in the age of AI, and we want to chat with our members about it. I spoke with two photographers who are ready for it. (Well, kind of. The truth is, it's pretty complicated.)

In the rapidly evolving realm of digital photography, artificial intelligence is not just a tool—it's a way to expand creative processes. While it can sometimes miss the mark and strip away the personal touch, it also holds the potential to inspire new forms of artistic expression and push creative boundaries.

But, wait… Imagine, for a minute, if someone took your paintbrush and replaced it with a robot arm. Sure, it might paint faster, but where's the soul of the image gone?

AI has transformed many industries, indeed, with the emergence of OpenAI’s ChatGPT and other Large Language Models. We're now coming into Q3 of 2024, and we see it integrated into every software-as-a-service tool imaginable, including those used by photographers (No, this is not an article about Adobe's Ts&Cs. Maybe we'll do that some other time). It's like AI is the new avocado toast—everyone's trying to add it to everything.

I sat down recently with two professional photographers and associate members of Headshots Matter, Jordan Fraker from Dallas, Texas, USA, and Crystal Mercredi from Calgary, Canada, to chat with them about the impact AI tools have on them, the excitement of smother workflows and faster production, and their concerns about the future of the sector. (Spoiler alert: there's some good and some bad.)


Blending Artistry with Technology (or Trying To, Anyway)

Commercial photographers like Jordan are navigating the complexities of this tech shift. He’s looking to strike a delicate balance between AI's efficiency and the irreplaceable value of artistic authenticity. It’s a fine line for him.

Jordan, who's been a photographer for nearly two decades, reflects on the early integration of AI in tools like Photoshop.

"We've been using auto colour and auto levels for over two decades in Photoshop," he notes. “These features have significantly evolved, improving workflow and helping me create final images quicker.”

Despite these advancements, Jordan remains cautiously optimistic about AI's role in photography. He believes that while AI can streamline processes, it doesn't account for his or anyone's personal touch that defines his style (I agree with him, I mean, check out his Instagram to see for yourself).

"It's not going to be there for me until it can kind of learn from me what I like and then start doing things the way I want them to be," Jordan explains.

Photographers like Jordan say that it produces a lot of mediocrity and not a lot of art. (Maybe it needs a crash course in how to be an artistic genius, or perhaps it will always aim for humdrum.)

Practical Applications of AI

Jordan recently found a practical use for Photoshop's new AI tools while working for a greeting card and gift company. He and the creative owner needed something unique.

"It's me and the owner talking. So, there was no agency involved. And she's highly creative, the owner of this company. So, after bouncing many different ideas off of her, we landed on taking photos of these women and making a composite," Jordan explained. "All of these illustrated backgrounds were generated by AI. I did go in and do some fixes, but for the most part [Adobe] Firefly did it," he revealed.

Jordan Fraker / Dallas, Texas / Associate member of Headshots Matter

Yet, for all the efficiencies gained, Jordan remains wary of overreliance on AI—fearing it might diminish the authenticity central to his work. He argues that while helpful, the current generation of AI tools cannot truly understand and replicate the artistic intent that comes naturally to people. This sentiment is broadly shared by the photography community—including our Headshots Matter members— who value the human touch.

The Human-AI Partnership (It's Complicated)

Meanwhile, Crystal Mercredi is also dipping her toes in the AI waters in Calgary. She's embracing it, but with a healthy dose of realism. "AI is not perfect, and you can't just spit something in and expect it to be [...] but it allows us to push the envelope of new possibilities," Crystal explains.

Crystal shared a story about a conference where one of her colleagues went all in on AI for an events project. This photographer used Evoto and its AI tools to edit and deliver—wait for it—109 headshots in a single day. That's like, what, a headshot every 5 minutes?!

"It wasn't the same quality as a custom headshot session, but for a quick turnaround, it was an interesting use of AI," Crystal says.

Quantity over quality, maybe, but sometimes that's what the job calls for.

Inspired by this AI speed run, Crystal decided to try Evoto herself. "It speeds up my workflow and offers more consistency, so everything starts from the same place," she adds.

Crystal Mercredi / Calgary, Canada / Associate member of Headshots Matter

These projects show how AI tools can be a real lifesaver for those high-volume gigs—freeing up photographers to focus on the creative stuff and actually talk to their clients. Because let's face it, no one became a photographer to spend hours hunched over a computer (It is a reality with digital workflow, though).

Both Jordan and Crystal are happy with how they’ve used AI so far but only use it when it makes sense (And works as both of them commented during their interviews). You also have to be careful with how you use it so it doesn’t distract or take away from the client’s images.

"If you're using an AI headshot, for example, and something that's not real, that's actually doing the total opposite of building trust with your target audience,” says Crystal. “So I would say you are much better off with an ugly picture, you know, with that unpretty picture, than you are with an AI picture."

It's all about building trust and telling authentic stories through images. That separates the pros from the Instagram filters (note that Instagram even tags images deemed AI).

The Future Ahead

The photography industry is facing significant changes. The choices made now will shape how we take pictures and how creativity adapts to new technologies. As Jordan puts it, "It's about using these tools to make our work more our work."

By thoughtfully incorporating new technologies, photographers might enhance their artistry while staying true to their roots. But what does this mean for the future? It's hard to say for sure.

"AI is not going to look artificial for very long. So now we just need to decide, is there a way that we can still make a living? I mean, that's really the point is yes, right now it all looks kind of like shit," Jordan says. "A lot of it does, but can we hang on to the coattails of AI and go along this ride and continue being artists utilizing it?"

Crystal offers some great practical advice to photographers who are testing these AI tools.

"So there's a benefit to being an early adopter. There's a benefit to being like kind of a wait-and-see. And you just have to find like, don't always be the early adopter or you'll always be dealing with the bumps and just find like, where do you feel like you can try something new? So if there's an area of your workflow that's like, you know, if there's an area of your workflow that's currently causing you frustration, that's probably an area you should try to see if there's something better out there."

Photographers like Jordan and Crystal are not just using these new tools—they're helping us understand how these technologies affect creative work. Their insights will be crucial in guiding the development of AI to support artistic expression while preserving the human element in photography. (and maybe it keeps a bit of that human magic alive).

So, there you have it, AI: it's messy, exciting, and a little bit scary, but hey, that's progress for you (I guess).

Keep your eyes on this space—it's gonna be an interesting ride. We're certainly keeping an eye on it here at Headshots Matter.

Cheers, Barry

Connect with Barry on LinkedIn for more marketing and AI news.


Thanks so much to Jordan Fraker and Crystal Mercredi for taking the time to share their thoughts about AI and how it’s impacting their businesses. To learn more about Jordan’s work, please view his website: www.jordanfraker.com
And Crystal’s work can be found at: www.lifeandportraits.com

Thanks, Dwayne Brown
Headshots Matter

How Collaborating with Headshots Matter Took Juan Ávila Photography to a Global Stage

By: Juan Ávila, Salinas, California / Associate Member of Headshots Matter

Putting the Snap in Snapchat with Headshot Photography

Our photography business changed last year…

We teamed up with Headshots Matter, a network connecting over 150 professional photographers worldwide that we are part of. What did that mean for Juan Ávila Photography?

Well, that's the cool thing. It meant a thrilling opportunity to collaborate on a global project alongside nine other photographers from cities including New York, Toronto, London, Paris, and Berlin.

What was the project? It was for a well-known social media company that young people love and that parents lament. Yep, you guessed it—Snapchat!


@Juan ávila / SnapChat employees in Palo Alto


Thanks to our partnership with Headshots Matter, we were selected to represent California (Palo Alto) in a nine-city global headshot initiative for Snapchat employees.

The iconic Snapchat yellow, specifically Pantone Process Yellow or hex #FFFF00 for digital applications, was a key element of the shoot. Our project lead, Dwayne Brown from Headshots Matter, and the other photographers on the team sourced and matched the exact yellow (or as close as we could get), ensuring that each backdrop perfectly reflected Snapchat's vibrant brand color. Yes, we could have done it post-production using Adobe Firefly's AI tools, but we did it old-fashioned for the best result for our client.

On shoot day, I must have shot 94 people. By the end, I was exhausted but couldn't wait to start post-production, where the brand and its employees began to shine in the final images.

I rarely reflect on these things, but this one was so incredible that I wanted to share it on social (LinkedIn, Instagram) and on the site. The fact is that you know when something clicks and changes the direction of your business. This was one of those moments for us, and I'm proud of my team for making it possible. The global project brought us amazing recognition and a new opportunity to work with a global client. (What a privilege!)

So, without sounding too promotional, I'm a professional photographer who always wants to tell more employee stories. I'm only too pleased to work with global titans and Main Street businesses. If you want to enhance your company's image, let's discuss how we can help.

Thanks for letting me share,

Juan


Thanks so much to Juan Ávila for this contribution and his awesome work on the Snapchat project last year!

Follow Juan on LinkedIn and Instagram to view more of his current work and of course, his website at:
www.juanavilaphotography.com

If anyone has contribution ideas, we’d love to hear them! Just drop me an email at: dwayne@headshotsmatter.com

Cheers, Dwayne Brown
Headshots Matter

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Back to Old-School Marketing

By: Craig Greenslade, London, UK / Associate Member of Headshots Matter

When running your own business, the digital marketing landscape can sometimes feel overwhelming. Between SEO optimization, pay-per-click campaigns, and the ever-evolving social media algorithms, it can sometimes feel like you’re drowning. The last few months of turbulence in the Google algorithm alone has some SEO experts declaring (again!) that the end of the SEO industry is nigh. So, what if we went back to basics? What if we traded the targeted ads for old-school printed media? That’s exactly what I decided to do last weekend. Armed with a stack of high-quality printed flyers and a healthy dose of optimism, I set out to rediscover the power of traditional print and face-to-face marketing. I decided to take out the bike, partly as I haven’t been able to hit the gym often over the last few weeks, and I figured it would be a great way to get some exercise, fresh air, and more opportunity to scope out other local businesses. And what did I find out?  There were some unexpected turns on this journey. Here’s the lowdown, complete with takeaways that might surprise you.


© Craig Greenslade / the Headshot Pro


Lesson Learned #1: Not All Businesses Are A Match

Maybe unsurprisingly, nail salons probably weren’t the best target audience for my headshot services. A lack of waiting areas combined with wet nail polish was not a great prospect! This experience highlighted the importance of strategic targeting.

Takeaway:  Even if your target audience might be on point, you need to deliver your media at the right time and in the right format.

Lesson Learned #2: Barbershops Can Build Communities

The vibe in barbershops was a pleasant surprise. Unlike the fast-paced energy of nail salons, barbershops offer a more relaxed atmosphere. The barbers themselves were genuinely interested in my services and happy to help. One of these contacts generated a potential lead which is a great result!

Takeaway:  The variety of barbershops range from quick and cheap to expensive and luxurious. This highlighted how two businesses selling the same base service can cater to vastly different audiences.

Lesson Learned #3: Niches Waiting to Be Explored

The higher-end salons I visited were mostly appointment-only which meant a lack of waiting areas.  Also, their focus on in-house product promotions left no room for external marketing, so my flyers remained in my hands. They weren’t a great fit for traditional flyer distribution, but it sparked an idea. These businesses were potentially a source for collaborative marketing.

Takeaway:  When one idea doesn’t work out, there may still be potential for inspiration and new ideas!

Lesson Learned #4: The Local Hidden Gems

Let’s be honest, how often do we truly explore our local neighbourhoods? I like to walk but sticking to familiar routes can lead to a missed opportunity, especially if travelling by road or rail. My cycling adventure led me past many boutiques and independent shops that I had never noticed. Each one is a potential client and a chance to expand my network.

Takeaway:  Get out there and explore your local community! You might be surprised by the hidden gems and potential business partners waiting to be discovered.

Lesson Learned #5: The Studio Dream

Seeing all these fantastic businesses operating out of dedicated spaces solidified a long-held dream of mine: having my own studio! I mostly work from my home studio or on location which has many benefits besides avoiding the horrendous London rates. However, a dedicated studio would allow more freedom to experiment and work on larger projects.

Takeaway:  Walking through the doors of different businesses and seeing how each space is created to reflect their individuality can be inspirational.

Lesson Learned #6: The Booming Business of Pet Grooming

Seven dog groomers in a single afternoon! Who knew the pet pampering industry was thriving so much? Another reason to get a dedicated studio space – offering pet portrait sessions alongside headshots!

Takeaway:  Be open to opportunities outside your core service area. There might be untapped markets waiting to be explored.

The Biggest Takeaway: Getting Out There Pays Off

Did every flyer I handed out translate into an immediate booking? No. But that wasn’t the point. This exercise was about getting back to the heart of connection. It was about building relationships with other local businesses and looking for new audiences. So, the next time you’re feeling overwhelmed by the digital marketing world, consider taking a step back, get outside and remember to touch the grass once in a while. You might be surprised by the connections you make, the inspiration you find, and the unexpected opportunities that arise.

Cheers, Craig
theheadshotpro.co.uk


We’re very grateful to Craig Greenslade for this contribution and for his ideas and ‘Creative Hustle’ on our WhatsApp channel!

Follow Craig on LinkedIn at: www.linkedin.com/in/craiggreenslade and Instagram at: @craig.greenslade

If anyone has contribution ideas, we’d love to hear them! Just drop me an email at: dwayne@headshotsmatter.com

Cheers, Dwayne Brown

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Expert Strategies: Boosting Business Through Effective Networking

By: Stephanie Belton, St. Albans, Hertfordshire, UK / Associate Member of Headshots Matter


A few weeks ago, I was chatting with a few fellow Associate Members on WhatsApp about various methods to make connections, generate leads, and ultimately increase business. After sharing some strategies and showcasing what has worked for me, I was asked to compile a list of 10 helpful tips to enhance your networking and business development efforts. I also give you a bonus one for good measure.

We all have great ways to help drive our business. I hope you find these tips helpful and I encourage you to share your strategies with our community—every piece of advice can make a difference.


© Alistair Veryard


Here are my Top 10 Networking Tips for Photographers:. I hope they help you as much as they have helped me.

1. Make Sure Everyone Knows Your Profession

Make sure everyone you know knows what you do for a living. It seems obvious, but people who know you can be your best advocates. This includes school parents, your hairdresser, your sports team, and Facebook friends. They will be the ones tagging you on social media if an opportunity arises.

2. Connect with Other Photographers in Your Area

You may have different styles, areas of expertise, price points, and availability. If I can’t do a shoot, I always recommend someone else who I think would be a good fit. Ensure you respect boundaries (no copying, no poaching clients) to maintain that relationship.

3. In-Person Networking

Research the networking groups local to you; most will let you have a trial session before joining. Don’t expect to get any business from a trial session; this is just an opportunity to see if the format works for you and if there is synergy with attendees. These could be potential clients or, more importantly, the kind of businesses that can recommend you to their network.

4. Connect with Suppliers “Upstream”

Connect with suppliers who are “upstream” of you—the suppliers your clients will typically reach out to first. For wedding clients, this will typically be the wedding venue. For commercial photographers, this may be the brand agency or website designer. Find those who are a good fit for your style; they know their job will be much easier if the photos are on point.

5. Use Photography to Give Back

Photography can be a great way to volunteer for a cause close to your heart while doing something you love. This can mean capturing the work of a small local charity (very shareable content), a charity fundraiser attended by local businesses, or even just your kid’s school or sports events. People will get used to seeing you around with your camera, to see how beautifully you have captured an event, and make those positive associations.

6. Get Involved with Community or Personal Projects

Get involved with community projects, or personal projects which will resonate with your target audience. For example, covering a TEDx talk in your local area or a personal project on breastfeeding if you’re a newborn/family photographer.

7. Leverage Corporate Connections

After a corporate headshot session, wait a couple of weeks and connect on LinkedIn with all the employees who have updated their profile photos, especially those you connected with during the photo shoot. You will easily find them in the People section of the Company Page.

8. Always Request Reviews and Recommendations

Always ask for a review (Google, Yell) or a LinkedIn recommendation after a shoot, especially if the client is complimentary. This is a good reminder also to leave a review for any businesses that do an excellent job for you, from your optician to your window cleaner, just because!

9. Connect with Local Businesses on LinkedIn

Look up local companies on LinkedIn and connect with the marketing director, HR director, or executive assistant. Pre-qualify your connection by finding something in common, if possible. For example, doing a shoot in a nice office block, make a note of the other businesses sharing the building (this is as simple as taking a photo of the signage in the lobby), then connect with them, explaining you were recently at their premises taking photos for [insert client name]. This will automatically give you a lot more credibility.

10. Enter Photography Awards

Love or loathe them, you can’t deny that awards raise a supplier’s profile, and posts sharing wins always create a lot of engagement on social media.

My Bonus Tip / Be a Community Connector!

Remember, this isn’t just about you! Recommend people to each other and be a good person. What goes around comes around!

Thanks,
Stephanie Belton

www.stephaniebelton.com


We’re very grateful to Stephanie for her contribution with this post and also for all of her ideas and positive spirit on the Associate Member WhatsApp channel!

Follow Stephanie on LinkedIn at: https://www.linkedin.com/in/stephanie-belton-photography
and Instagram at: @stephaniebelton 

If anyone has contribution ideas, I’d love to hear them! Just drop me an email at: dwayne@headshotsmatter.com

Cheers, Dwayne Brown

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

How to Choose the Right Headshot Photographer

By: Dwayne Brown / Founder and Community Curator of Headshots Matter

Investing in professional headshots is more than just capturing a likeness; it's about conveying your unique personality, professionalism, and brand story. Choosing the right photographer for your headshots can make all the difference in how your potential clients, employers, and colleagues perceive you. A skilled photographer has the technical expertise to capture high-quality images and understands the importance of client comfort, effective communication, and storytelling. By selecting a photographer specializing in headshot photography and prioritizing these elements, you can ensure that your headshots look great, effectively represent your brand and make a lasting impression.

© Headshots Matter Inc.


Top Nine Tips When Choosing The Right Headshot Photographer

Tip 1: Look for Specialization

Seek out photographers who specialize specifically in headshot photography. By choosing a specialist, you ensure you're working with someone who has honed their skills and expertise in capturing the perfect headshot.

Tip 2: Review Their Online Portfolio for Consistency

When evaluating potential photographers, review their website to ensure consistency in style and quality. Look for a portfolio that showcases a variety of headshots and demonstrates the photographer's ability to capture diverse subjects effectively.

Tip 3: Prioritize Comfort and Connection

Opt for a photographer who prioritizes your comfort and confidence during the shoot. A photographer who can establish rapport, provide guidance, and create a relaxed atmosphere will help bring out your best expressions and ensure a successful session.

Tip 4: Assess Equipment and Technology

Consider the equipment and technology used by the photographer. Look for someone who invests in high-quality cameras, lenses, lighting gear, and editing software to deliver professional-grade headshots that meet your expectations.

Tip 5: Seek Recommendations and Reviews

Don't hesitate to ask for recommendations from colleagues, friends, or industry professionals who have had positive experiences with headshot photographers. Additionally, read online reviews and LinkedIn testimonials to gauge client satisfaction and the photographer's reputation.

Tip 6: Assess Communication Skills

Communication is key to a successful collaboration. Choose a photographer who listens attentively to your needs, asks relevant questions, and communicates clearly throughout the process. Effective communication ensures that your vision is understood and executed effectively. This starts with email correspondence and a phone call!

Tip 7: Evaluate Their Ability to Tell a Story

Look for photographers with a keen eye for storytelling. A great headshot goes beyond capturing a likeness; it conveys personality, emotion, and narrative. Choose a photographer who understands the power of visual storytelling and can craft headshots that resonate with your brand identity and message.

Tip 8: Seek Creative Collaboration

Opt for a photographer who values collaboration and creative input. A photographer who welcomes your ideas, offers suggestions, and works collaboratively to bring your vision to life can ensure that the resulting headshots align with your brand story and messaging.

Tip 9: Investing in Your Professional Brand

When selecting the best headshot photographer, consider it an investment in your professional brand. While upfront costs are essential, focus on the long-term value of high-quality headshots as an asset to your career. A skilled photographer can capture images that enhance your professional image and serve as a valuable asset for various purposes, including networking, job applications, and personal branding. Choose a photographer whose rates align with your budget while delivering the quality and service necessary to enhance your professional brand effectively.

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Emotional Intelligence vs Artificial Intelligence.

By: Dwayne Brown / Founder and Community Curator of Headshots Matter

As the founder of Headshots Matter and a corporate portrait photographer for many years, I've been thinking a lot about the benefits and concerns of artificial intelligence and how it impacts corporate and creative headshot photography.

As we navigate the era of advancing artificial intelligence, it's vital to recognize its impact on the photography industry. While AI may present new avenues for post-production and creative ideation, the unique value of emotional intelligence remains unparalleled. It is the cornerstone of creating authentic, evocative, and on-brand headshots and portraits, reassuring us of our professional worth and inspiring us to refine this personal and distinctive skill further. 

Recently, I had the honour of collaborating with a prominent government official. Her portraits needed to convey confidence, professionalism, approachability, and friendliness. This collaborative process, requiring a keen sense of emotional intelligence, underscores the unique value that only a human photographer can bring to the table, making us all the more essential in this era of advancing artificial intelligence.

While AI-generated portraits may offer convenience, they cannot replace the role of emotional intelligence in capturing the essence of a subject's brand story. As photographers, we bear the responsibility and privilege of ensuring that the images we create are visually appealing and emotionally impactful. We are the ones who shape the setting, the lighting, and the mood, decisions that mirror our unique perspective and creative control, empowering us to remain essential in this era of advancing artificial intelligence. 

In this era of advancing artificial intelligence, I am intrigued by its impact on the photography industry. Yet, it's a subject that unites us, igniting our curiosity and propelling us to explore uncharted territories. This curiosity and engagement, the lifeblood of our industry, inspire and motivate us to keep it vibrant and evolving, reminding us of the unique value we bring as photographers.

I'd love to hear your views and ideas on how artificial intelligence impacts your photography business.

Cheers, Dwayne Brown


Note: A special thanks to all of the Headshots Matter members who bring their talents and creativity to every portrait they shoot and their courage to embrace new technologies in their photography practices! 

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

The Team is Growing

As our Headshots Matter community grows, so does our team. I’m very proud to welcome Barry Keegan officially as our HSM Fractional CMO! He brings 17 years of marketing and communication experience from his career spanning the private, public, and non-profit sectors. In his role, he’ll be responsible for driving growth through innovative marketing campaigns, fostering global community connections, and integrating AI strategies and tools.

Barry will also be available for one-on-one consultations with our members to help them focus on digital marketing, develop their content strategy, and get more out of LinkedIn networking.

Please send us a direct message to learn more or to schedule some one-on-one time with Barry.

Cheers, Dwayne

© Headshots matter / Meeing in Montreal with Mike Jean-Baptisite

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

OUTSIDERS by Sara Ghedina

We're very proud to share a wonderful and powerful creative project called OUTSIDERS by Sara Ghedina. Sara is a Venice-based portrait photographer, who we're very grateful to have as an HSM Creative Member. Please enjoy Sara’s words and imagery below.

Cheers, Dwayne


© Sara ghedina

I started this project in the summer of 2022. I wanted to gain more experience doing portraits. I was also interested in photographing people generally marginalized or living at the fringe of society (some topics I've always been drawn to). Since I am a portrait photographer and do studio work, I wanted to create a series consistent with what I typically do. I knew I wouldn't have a photojournalistic approach, even though I have a deep appreciation for photographers who do that kind of work.

I thought about different subjects, like immigrants, for example, or caregivers who take care of elderly people (here in Italy, they are often women who come from Eastern Europe, and we tend to forget they have a family and should have a life of their own outside work, as they essentially live full time with the person they are in charge of supporting). One of the challenges was to have access to a whole group at once instead of finding single individuals and doing their portraits one at a time, which may have taken months or even years. I told my idea to some friends, and one of them got me connected with a woman who is in charge of a drug rehabilitation program in a facility not far from where I live (CEIS in Campocroce, Treviso). We met, I told her about my project, and she loved it, not only because she felt the need to show these young adults in a different light but also as something they could really enjoy doing. She told me that one of the difficult aspects of the program - among millions of others - is that you constantly need to find activities to keep them engaged and that may spark their interest because of the risk of falling back and returning "to the streets" as they put it is always very strong.

© Sara ghedina

I did my first series in August 2022. I photographed about 15-18 people and gave them three portraits each. I set up everything on location, had minimal equipment, and used a simple portable grey background and one beauty dish overhead.

I called the project OUTSIDERS because an outsider is someone who doesn't fit in, who lives on the fringe of society and is excluded from it, either by choice or by circumstances. But, more importantly, in sports language, an outsider also emerges or wins by surprise, even if they are not among the favourites. And I wanted to emphasize their willingness to win their battle and live a normal life again. With my pictures, I tried to give voice to their stories of suffering and redemption, stories that we often refuse to see because we are blinded by prejudice, have difficulty understanding them, or lack empathy.

The project was presented in late September during their traditional End of Summer Party when parents, relatives and members of the community visited the facility and offered their support. All the portraits were printed and showcased in a dedicated room, and I cannot tell you how many parents came to me with tears, thanking me for taking those pictures and giving their kids a different experience. Needless to say, I was really happy and moved myself.

© Sara ghedina

I did the same thing in November last year, with new subjects and a different light/background setup. This time, I used two lights and a larger backdrop with props like a table and apple boxes to give the poses some variety.

I may volunteer to do it again in the following months. At this point, I became friends with the woman in charge of the program, and she loved it when I took the time to do it. I would love to keep the project going and have a more extensive series that could spark more interest.

And most of all, it's been a valuable experience for me as a person, I was somewhat worried in the beginning because I was afraid I wouldn't know what to say or how to interact with these guys, but really, I had no reason to, they were really into the project and we had a lot of fun. Some women came in before being photographed and were shaking, telling me they were nervous and couldn't keep still during the session. I had them close their eyes and breathe slowly to calm down, thinking about something beautiful and relaxing, like a sunny beach on the Mediterranean or a green meadow. And that gave me the idea of photographing some of them with their eyes closed as if they were imagining a different future for themselves.

© Sara ghedina

Another challenge was that many of the guys were wearing large hoodies with giant logos and/or large sweatpants, which were not the most flattering clothes to photograph. I simply asked them to take the hoodies off and wear their t-shirt only, or, if they had tattoos (which most of them had), I asked them if they wouldn't mind taking the shirt off as well and show their ink and they were really happy to do, as in most cases their tattoos had some special meaning. Overall, it was a great experience, emotionally more than anything; I am really happy I had the opportunity to do it and inspire someone else to do the same as a way to deepen our empathy and kindness and to fight our own prejudices.

Sara Ghedina


To see more of Sara’s work, please visit her website at: www.saraghedina.com

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Photography Adjacent Podcast: Embracing Humility

We're excited to celebrate the latest achievement of one of our talented members, Tom Trevatt, as he launched his podcast, 'Photography Adjacent,' earlier this week. Dedicated to engaging with diverse creatives, including artists, writers, thinkers, activists, experts, and the occasional photographer, Tom's podcast promises to be an inspiring journey into the world of creativity.

I had the pleasure of being Tom's first guest on the show, where I had the opportunity to share my professional story and offer some behind-the-scenes inspiration to the Headshots Matter community. Seeing our members pursue their passions and take their creative careers to new heights is truly rewarding. I’d also like to compliment and recognize Barry Keegan for doing such a great job producing the podcast!

We can’t wait to see (and hear) Tom’s upcoming interviews! Oh yeah, don’t forget to subscribe on Youtube and/or where ever you listen to your podcasts!

Cheers, Dwayne Brown


Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Headshots of actors looking like themselves.

We’re very pleased to welcome London-based photographer, Chris Mann as an Associate Photographer to Headshots Matter. In a very competitive market, Chris photographs actors better than just about anyone in London. His headshots may seem simple, yet they are authentic, honest and perhaps even leaning toward the vulnerable. They even capture a sense of time-fluidity in a single moment. Most importantly, casting agents love his work because he captures the real person in front of his camera.

Chris also puts the style and story of who he’s photographing before his own, which is why his actors’ headshots are so strong and effective! Great work, Chris!

To see more of Chris’ work, please take a look at his HSM gallery page.

Cheers, Dwayne


Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

New HSM Members | Sharon Smith

Were very excited to welcome Sharon Smith of Hippy & Bloom / Dublin, Ireland - to our Headshots Matter family! Sharon and her creative partner Bronwyn O’Brien have been capturing families in the most beautiful and authentic style and now Sharon is sharing her work capturing authentic headshots of actors and individuals for their LinkedIn profiles. To see more of Sharon’s work, please take a peek at her gallery page.

We can’t wait to share more of Sharon’s headshot photography on Instagram in the coming weeks!

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.

Sean's Pick of the Week / #potw

by Sean Lewthwaite / @stockholm_sean

“For me, the colour and composition is perfect and the eye contact with his subject is flawless.” 🙌

To see more of Vancouver-based photographer Gordon Clark’s work, please check out his website.

Sean


“One of the most valuable qualities or characteristics of any community is support.

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.