How Collaborating with Headshots Matter Took Juan Ávila Photography to a Global Stage

/

By: Juan Ávila, Salinas, California / Associate Member of Headshots Matter

Putting the Snap in Snapchat with Headshot Photography

Our photography business changed last year…

We teamed up with Headshots Matter, a network connecting over 150 professional photographers worldwide that we are part of. What did that mean for Juan Ávila Photography?

Well, that's the cool thing. It meant a thrilling opportunity to collaborate on a global project alongside nine other photographers from cities including New York, Toronto, London, Paris, and Berlin.

What was the project? It was for a well-known social media company that young people love and that parents lament. Yep, you guessed it—Snapchat!

@Juan ávila / SnapChat employees in Palo Alto

Thanks to our partnership with Headshots Matter, we were selected to represent California (Palo Alto) in a nine-city global headshot initiative for Snapchat employees.

The iconic Snapchat yellow, specifically Pantone Process Yellow or hex #FFFF00 for digital applications, was a key element of the shoot. Our project lead, Dwayne Brown from Headshots Matter, and the other photographers on the team sourced and matched the exact yellow (or as close as we could get), ensuring that each backdrop perfectly reflected Snapchat's vibrant brand color. Yes, we could have done it post-production using Adobe Firefly's AI tools, but we did it old-fashioned for the best result for our client.

On shoot day, I must have shot 94 people. By the end, I was exhausted but couldn't wait to start post-production, where the brand and its employees began to shine in the final images.

I rarely reflect on these things, but this one was so incredible that I wanted to share it on social (LinkedIn, Instagram) and on the site. The fact is that you know when something clicks and changes the direction of your business. This was one of those moments for us, and I'm proud of my team for making it possible. The global project brought us amazing recognition and a new opportunity to work with a global client. (What a privilege!)

So, without sounding too promotional, I'm a professional photographer who always wants to tell more employee stories. I'm only too pleased to work with global titans and Main Street businesses. If you want to enhance your company's image, let's discuss how we can help.

Thanks for letting me share,

Juan

Thanks so much to Juan Ávila for this contribution and his awesome work on the Snapchat project last year!

Follow Juan on LinkedIn and Instagram to view more of his current work and of course, his website at:
www.juanavilaphotography.com

If anyone has contribution ideas, we’d love to hear them! Just drop me an email at: dwayne@headshotsmatter.com

Cheers, Dwayne Brown
Headshots Matter

/ /

Dwayne Brown


Dwayne Brown has dedicated his adult life to professional photography. Throughout this extensive career he has had the opportunity to photograph a diverse array of people in many places, contributing to his personal and professional growth. His continued curiosity and desire to craft excellent imagery fuel his passion for headshot photography.