How Branding Photography Helped My Interior Design Business

By: Christy Cramer, owner of Christy's Home Design

A Year in the Making: My Leap into Home Staging and Design

If you have a business that is considering branding photography, I hope my story will convince you to work with Juan Avila Photography if you are in the Monterey County area.

Hey there! I'm Christy, owner of Christy's Home Design. I worked in real estate for years, but I've always had a knack for making spaces pop. About a year and a half ago, I started exploring the world of home staging—and I was hooked.

Christy Cramer, owner of Christy's Home Design

Now, I've taken the plunge to focus on my true passion: interior design and home staging. It's been years in the making, but just a few months back, I bid farewell to real estate and dove straight into the exciting new chapter in my life.

The Creative Spark Behind Christy's Home Design

My love for design isn't new. As a kid, I was always redecorating my room. Later, my parents even trusted me to pick living room paint colors and kitchen backsplashes. (Talk about pressure!) This creative streak naturally led me to home staging and interior design.

Branding Photography: An eye for design

Starting a design business isn't just about having an eye for decor—you've got to showcase your work too. That's where Juan from Juan Avila Photography came in. His crisp, professional style was exactly what I needed for my business, particularly as I market myself locally.

We did a branding photography shoot in one of my staged homes, and wow—what a difference! Usually, I only post photos of my work, but this shoot captured both my projects and me in action. The response? People loved seeing the face behind the designs!

These photos are now the cornerstone of my marketing strategy for Christy's Home Design:

• Website imagery

• Social media content

• Pamphlets for realtors and potential clients

The impact was immediate—I started getting inquiries about pricing and services. Talk about a confidence boost!

Christy's Home Design: More Than Just Staging

While home staging is a big part of what I do at Christy's Home Design, my services go beyond that. I also work directly with homeowners to reimagine their living spaces. It typically goes like this:

1. Sit down with the client

2. Create a mood board based on their vision

3. Review and refine the concept

4. Bring their dream space to life

I love hunting for unique pieces on Facebook Marketplace or in furniture stores. Sometimes, I'll even buy old furniture and give it new life with some sanding and paint. (It's like my own personal DIY show!)

What's Next for Christy's Home Design?

I'm excited to continue growing Christy's Home Design. Here's what's on the horizon:

• More lifestyle photoshoots with Juan

• Expanding into video content to showcase my process

• Launching my website

• Continuing to build my presence on Instagram and TikTok.

Whether you want to stage your home for sale or refresh your living space, Christy's Home Design is here to help.

So that's my story. The branding photography shoot has done wonders. I won't want to use anything else—especially stock photos.

At the end of the day, I hope you see that adding marketing assets to help showcase your business's story is a must.

Don't wait! Connect with Juan about your branding and photography needs. I promise you won't regret it.

Thanks, Christy!