One of the best questions we’re asked as headshot photographers is, “why do headshots matter?”. Of course, there are many answers depending on one’s situation, but there are some universal reasons why it should matter to everyone. When developing a personal or professional brand, your headshot is the cornerstone to your brand. It quickly establishes the tone and feel of your brand story. Your headshot has the opportunity to share your professionalism, your friendliness and your overall visual style. A well photographed professional headshot can also help establish trust between you and the viewers of your portrait. It can also convey confidence and experience. These are all critical qualities when establishing business relationships, regardless if one is a self-employed entrepreneur or works for a large organization.
When one thinks of brand, a logo comes to mind, perhaps. It helps us recall the experience we've had with the product or services rendered by the company behind it. Similarly, one’s personal brand sends out a message and speaks to those you interact with. That said, a great headshot is the best tool to communicate effectively who you are professionally, as well as an authentic way of supporting your career or the company you work for. Whether you use your headshot on a professional network like LinkedIn or as a profile avatar for your email, your viewers will better understand who you are and your brand story.
So yes, headshots matter greatly and selecting the best photographer to capture your headshot, matters even more!
Cheers, Dwayne
