WHAT’S THE SECRET?

by Dwayne Brown / headshotsMatter (image by Sean Lewthwaite)

© Sean Lewthwaite / @stockholm_sean

A question that comes up often is, “What’s the secret to getting large amounts of likes and/or great Instagram Engagement?” It’s a great question of course, as we all want our imagery to be ‘loved’! But what’s the secret!?

Does it have a relevance to the time of day it was posted or how many and which hashtags were used? Or is it just the luck of the draw with Instagram’s algorithms? I tend to think it’s a variety and a careful blend of many factors, including time of day, relevant hashtags, follower-ship numbers, and active past engagement. But at the end of day, our experience shows, that it actually has more to do with presenting an image that people find interesting, inspiring and beautiful!

We post and re-post a lot of imagery on the headshotsMatter IG account, therefor we see certain images getting more engagement than others. Firstly, we tend to gravitate to certain images to re-post, that we feel are interesting and inspiring, and therefore be liked. But then it’s always up to the our followers to love what they love!

I’m so pleased (and not surprised) that this portrait image photographed by Sean Lewthwaite has been graced with over 700 likes on our headshotsMatter IG account. It’s super interesting and beautifully captures Beata Ernman playful performance personality. It’s a perfect example of how, great images get great engagement!

If you have any ideas and/or questions about Instagram engagement or anything else related to headshots, please feel free to drop us a message!

Cheers, Dwayne

(for more information about Sean’s work, please take a peek at www.lewthwaitephotography.se)